Plan Your Visit to Rosenthals in Highlands, NC A Jewel Box Department Store, Since 1987

Rosenthals is the destination for luxury women’s shopping in Highlands, NC. Designer fashion, warm hospitality, and a perfect stop during your mountain getaway. Located on Main Street near Old Edwards Inn, easy to reach from Atlanta, Asheville and Greenville.

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A woman sitting on a green velvet sofa inside a clothing store, smiling, with a shopping bag beside her and a purse on her lap, surrounded by racks of clothes.
A woman shopping in a store aisle, looking at products on wooden shelves.
A woman shopping in a clothing store, standing in front of elegant dresses and accessories, with racks of clothes and a wooden floor in the background.
Circular logo with the letter R in the center, surrounded by the words 'ROSENTHALS', 'HIGHLAND'S NORTH CAROLINA', and 'SINCE 1987'.

Located in the heart of Main Street, Rosenthalsis one of Highlands’ longest-standing and most-loved women’s boutiques. We offer a refined mix of designer apparel, accessories, footwear, and fine fragrance, reflecting the lifestyle, charm, and elevated style of the Highlands experience.

Whether you're here for a weekend trip, a celebration, or a relaxing escape, our team is here to help you find something beautiful.

Your Boutique Destination in Downtown Highlands

A woman in a black suit interacts with another woman in a white blouse in a store with shelves of products behind her.
A solid beige background with no distinguishable objects or features.

Designer Brands You Won’t Find Elsewhere In Western NC

A collection of contemporary and luxury designers selected for craftsmanship, feel, and timeless style, including many labels not found elsewhere in Western North Carolina.

BRANDS A to Z

Akris Punto

Alice & Olivia

Ann Mashburn

Cinq à Sept

De Marley

D.S. & Durga

Ferragamo

Herno

Jimmy Choo

Joseph

Mulberry

Marc Cain

Max Mara

P448

Paige

Pedro Garcia

Polo Ralph Lauren

Rosenthals Furs

Sachin & Babi

Scanlan Theodore

Smythe

Teri Jon

Tory Burch

Varley

Veronica Beard

Vince

Vilhelm Parfumerie

Zimmermann

Loved by women who love beautiful things. — Rosenthals Reviews

A few recent highlights from shoppers visiting our store.

See all reviews on Google → Plan your trip

Featured In

Southern Living – 15 Best Things To Do In Highlands, NC

The Adventurist Magazine – The Best of Highlands

The Highlands Plateau – 15 Fantastic Places to Shop Till You Drop in Highlands, NC

Shopping & Strolling

  • Walkable downtown

  • Local boutiques

  • Art galleries

  • Specialty shops

Dining & Drinks

  • Highlands Tavern

  • Madison’s Restaurant

  • Stubborn Buddha

  • Highlands Smokehouse

Outdoors & Scenic Spots

  • Dry Falls

  • Sunset Rock

  • Bridal Veil Falls

  • Whiteside Mountain

Hotels

  • Old Edwards Inn & Spa

  • Trailborn

  • Skyline Lodge

  • Highlander Mountain House

  • Outpost Inn

Make the most of your Highlands visit with some of the town’s most-loved experiences, all just steps from Main Street.

Things to Do While You're in Highlands

Visit Rosenthals in Highlands, NC

We’d love to welcome you during your Highlands getaway. Stop by for designer style, thoughtful service, and a boutique experience rooted in hospitality.

 

Hours
Monday–Saturday
10am to 6pm

Sunday
12 to 5pm

Phone
828.526.2100

Email
care@rosenthalsboutique.com

375 Main St.
Highlands, NC 28741

@ferragamo elegance
We 💗 embellishments!
Founded in 2014 in Forli, Italy, @p448 has always been an exploration of creativity, personal style, and expert craftsmanship.  What started as 
Rosenthals x @oldedwardsclub
There really is a @toryburch bag and shoe for every occasion 💗
For over 50 years, @mulberryengland has been turning ideas into iconic bags. Today, at The Rookery and The Willows, their two carbon-neutral factories in Somerset, England, they continue to make around 50% of their Icons, making them the largest manu
Casual and buttoned-up at once 🤌
Sunrise @oldedwardsclub and @zimmermann